Useful answers before you hire anyone.
Guides to the decisions behind real estate SEO: what to build, what to fix, what deserves a page, and how the website, content, local visibility, and authority work together.
Four useful doors into the library.
Local visibility
Google Business Profile, citations, local links, reviews, and the market-level signals behind Maps and organic results.
Start with local search →Websites and IDX
How the website, MLS data, IDX implementation, templates, and indexation choices affect the pages Google can actually rank.
Understand IDX and MLS →Content and authority
What deserves a page, how content supports commercial intent, and where internal links and backlinks fit into the system.
Plan the operating model →Advertising rules
Fair Housing, NAR advertising rules, and the practical boundaries that matter when real estate content reaches production.
Browse the rules library →Research and practical guides.
Common Real Estate SEO Pitfalls and the Regulatory Surfaces They Trigger
Standard pitfall lists ignore the regulatory layer that produces the actual failure modes. Each pitfall reframed against NAR SOPs, Fair Housing, IDX architecture.
Google Business Profile for Realtors: Post-Vicinity-Update Architecture
Google renamed GMB to GBP in 2021. The same update rebalanced the local-pack algorithm. What the GBP architecture looks like now for agents, teams, and brokerages.
IDX vs MLS: The Database, the Feed, and the SEO Surface They Govern
MLS is the regional listing database. IDX is the policy framework that lets brokers republish it. The SEO consequences govern whose domain ranks for your inventory.
In-House vs Outsourced Real Estate SEO: A Decision Framework for Brokerages
In-house vs outsourced real estate SEO. Decision framework against the brokerage's current build, deal-economics math, and the regulatory layer the program clears.
Local Citations for Real Estate SEO: The Master NAP Document and the Aggregator Stack
Citation consistency drives local-pack visibility more reliably than citation volume. The master NAP document, the aggregator stack, the per-platform discipline.
Local Link Building for Real Estate: What Works Inside the RESPA Boundary
Local link acquisition in real estate runs into RESPA Section 8. The patterns that work, the patterns that risk RESPA violation, the post-Vicinity geography of links.
areaServed Schema
Buyer Broker Agreement New Law
DRE Advertising Guidelines
Equal Housing Opportunity
Fair Housing Act
Fair Housing Act of 1988
Fair Housing Violations Examples
Fair Housing Words to Avoid
FREC Advertising Rules
HUD Complaint Form
IDX Real Estate
Marketing Tools for Real Estate Agents
NAR Clear Cooperation Policy
NAR Code of Ethics Article 12
NAR Settlement Explained
Offer Schema
Real Estate Agent Blog
Real Estate Agent Business Card Requirements
Real Estate Agent Review Examples
Real Estate Schema
Real Estate SEO Queries
Realtor Commission Florida
Refusing to Sign Buyer Agency Agreement
RESPA Section 8
StreetEasy NYC
TREC Advertising Rules
Unique Real Estate Marketing Ideas
Zillow Premier Agent
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