The research library
Real estate SEO, written down at length.
Long-form articles on the regulatory and data-layer surfaces that govern real estate SEO outcomes: NAR Article 12 SOPs, RESO Web API and IDX architecture, Fair Housing safe-harbor patterns, post-Sitzer/Burnett buyer-representation content, and the practitioner-level questions that fall between vendor marketing and academic theory.
Strategy
- 01Common Real Estate SEO Pitfalls and the Regulatory Surfaces They TriggerStandard pitfall lists ignore the regulatory layer that produces the actual failure modes. Each pitfall reframed against NAR SOPs, Fair Housing, IDX architecture.
- 02In-House vs Outsourced Real Estate SEO: A Decision Framework for BrokeragesIn-house vs outsourced real estate SEO. Decision framework against the brokerage's current build, deal-economics math, and the regulatory layer the program clears.
Local SEO
- 01Google Business Profile for Realtors: Post-Vicinity-Update ArchitectureGoogle renamed GMB to GBP in 2021. The same update rebalanced the local-pack algorithm. What the GBP architecture looks like now for agents, teams, and brokerages.
- 02Local Citations for Real Estate SEO: The Master NAP Document and the Aggregator StackCitation consistency drives local-pack visibility more reliably than citation volume. The master NAP document, the aggregator stack, the per-platform discipline.
- 03Local Link Building for Real Estate: What Works Inside the RESPA BoundaryLocal link acquisition in real estate runs into RESPA Section 8. The patterns that work, the patterns that risk RESPA violation, the post-Vicinity geography of links.
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