Useful answers before you hire anyone.
Guides to the decisions behind real estate SEO: what to build, what to fix, what deserves a page, and how the website, content, local visibility, and authority work together.
Three useful doors into the library.
Local visibility
Google Business Profile, citations, local links, reviews, and the market-level signals behind Maps and organic results.
Start with local search →Websites and IDX
How the website, MLS data, IDX implementation, templates, and indexation choices affect the pages Google can actually rank.
Understand IDX and MLS →Keyword research
How demand, CPC, result-page intent, page ownership, and internal links turn a plausible subject into a site decision.
Research a page before writing it →Research and practical guides.
Best IDX Real Estate Websites: Shortlist and Pre-Purchase Test
Compare current IDX options by what they replace, pricing inputs, website control, and exit risk, then test the exact plan before signing.
Google Business Profile for Real Estate Agents
A policy-aware runbook for agent and brokerage profile eligibility, ownership, factual setup, verification, review requests, change control, and measurement.
In-House vs Outsourced Real Estate SEO: How to Choose
Choose between an in-house hire, an external SEO practice, or a hybrid by mapping the actual work, access, ownership, and economics.
Local Citations for Real Estate Agents: A Repair Runbook
Inventory the listings customers encounter, separate material identity errors from harmless formatting, resolve duplicates, and document ownership.
Local SEO for Real Estate Agents: A Practical System
Connect one eligible real estate profile to the right website page, supporting reviews and listings, and first-party evidence of qualified enquiries.
Luxury Real Estate SEO: What Actually Changes in a Luxury Market
A practical guide to defining the luxury segment, separating search intent, valuing low-volume demand, and handling volatile listings and heavy media.
Real Estate Link Building: Build Something Worth Citing
Turn one checkable real estate finding into a source page, a relevant pitch, a published citation, and a measurable business outcome without buying ranking credit.
Real Estate Schema: What to Mark Up and What Google Supports
Model an agent, brokerage office, and property listing without inventing types, ranking effects, rich results, or invisible compliance claims.
Real Estate SEO Keyword Research: Mistakes That Start Before You Publish
A worked example of how demand, CPC, search results, page ownership, and internal links turn a real estate topic into an SEO decision.
IDX vs MLS: What Each One Does and How They Work Together
An MLS supports cooperation and data access among real estate professionals. IDX is a licensed way to display eligible MLS listings on a public website.
Earnest manages the whole SEO system.
Research, implementation, and measurement stay inside one ongoing program.
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