Portrait of Yan Dobromyslov, SEO Specialist at Earnest
About the author

Yan Dobromyslov

SEO Specialist · Earnest

Seven years of SEO across legal, medical, dental, real estate, finance, and e-commerce. Thirty-plus engagements on record, verifiable through client attestations on LinkedIn and Upwork. Every engagement on Earnest runs through me directly.

The articles here come out of the same work the client engagements run on: regulatory and data-layer specificity in the real-estate vertical, with citations to NAR Article 12 SOPs, RESO Web API field structure, Title VIII safe-harbor, and state-commission advertising hierarchy. Generalist SEO advice ports to real estate poorly because it ignores those constraints. These articles try to close that gap.

Certifications

Independently verifiable through each issuing organization.

  • Google Ads Search Certification Google
  • Google Analytics Individual Qualification Google
  • Ahrefs Academy SEO Certification Ahrefs
  • HubSpot Inbound Marketing Certification HubSpot
  • SEMrush Competitive Analysis and Keyword Research SEMrush

Articles by Yan Dobromyslov

7 long-form pieces on the regulatory + data-layer surface of real-estate SEO. Updated when the underlying NAR / state / RESO landscape shifts.

  1. Common Real Estate SEO Pitfalls and the Regulatory Surfaces They Trigger

    Standard pitfall lists ignore the regulatory layer that produces the actual failure modes. Each pitfall reframed against NAR SOPs, Fair Housing, IDX architecture.

    Strategy · Wed May 27
  2. Google Business Profile for Realtors: Post-Vicinity-Update Architecture

    Google renamed GMB to GBP in 2021. The same update rebalanced the local-pack algorithm. What the GBP architecture looks like now for agents, teams, and brokerages.

    Local SEO · Wed May 27
  3. IDX vs MLS: The Database, the Feed, and the SEO Surface They Govern

    MLS is the regional listing database. IDX is the policy framework that lets brokers republish it. The SEO consequences govern whose domain ranks for your inventory.

    MLS & IDX · Wed May 27
  4. In-House vs Outsourced Real Estate SEO: A Decision Framework for Brokerages

    In-house vs outsourced real estate SEO. Decision framework against the brokerage's current build, deal-economics math, and the regulatory layer the program clears.

    Strategy · Wed May 27
  5. Local Link Building for Real Estate: What Works Inside the RESPA Boundary

    Local link acquisition in real estate runs into RESPA Section 8. The patterns that work, the patterns that risk RESPA violation, the post-Vicinity geography of links.

    Local SEO · Wed May 27
  6. Real Estate SEO: The Practitioner Guide for U.S. Agents, Teams, and Brokerages

    A working guide to the regulatory, data-layer, and entity surfaces that govern real estate SEO outcomes in the U.S. Written for operators who need the machinery.

    Strategy · Wed May 27
  7. Local Citations for Real Estate SEO: The Master NAP Document and the Aggregator Stack

    Citation consistency drives local-pack visibility more reliably than citation volume. The master NAP document, the aggregator stack, the per-platform discipline.

    Local SEO · Wed May 27
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